The brand new websites for Lookers and Charles Hurst are up and running, bringing an exciting new online resource to the group’s customers. The sites offer up-to-the-minute information on all of the group’s dealerships, franchises and products in an attractive and easily navigable format.
Each brand represented by Lookers and Charles Hurst has its own colour-coded home page on the site that’s packed with the latest news, model launches and promotions. Visitors can search the entire group network for new or used cars, read independent reviews on every model and check out testimonials from Lookers’ and Charles Hurst’s many satisfied customers. There’s also the option of signing up for mobile phone or e-mail alerts on the latest special offers as they happen.
Visitors to the site can head straight for the profile page of their local dealership. Every site in the Lookers and Charles Hurst group has its own personalised page featuring contact details, opening hours and directions to the showroom.
Interactivity is central to the design of the new site so as well as gaining information, visitors can request various services. There’s the opportunity to apply for a test drive on your chosen car, request a finance quote or enquire about the availability of a particular model. In every instance, the information is fed automatically back to the Lookers and Charles Hurst team who can respond accordingly.
A strong web presence is becoming an increasingly vital component of every dealer group’s operations and with its new websites, the Lookers and Charles Hurst Group is firmly ahead of the game in this area. Highly accessible and brimming with useful information, the sites set the standard for vehicle retailers on the web and can only be of benefit to the company and its customers.
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